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SEO

Sitebulb

UK / wider Europe Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Sitebulb Ltd · sitebulb.com

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Read this page as one judge. Each weighs the same scores by what they care about.

The Content Strategist

Weighted verdict

Decides what gets written and can only commission so much. Wants topic clusters, honest opportunity sizing, cannibalisation caught before it happens, and briefs scored against what actually ranks rather than against keyword density.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Content Strategist

Crawling & technical audit

How this is scored

Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.

0 — No site crawler; the product is keyword data only.

3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.

5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.

8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.

10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.

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The Content Strategist

This is the product's centre of gravity and it shows: 300+ hints checked and prioritised with built-in education, JavaScript rendering via headless Chrome, scheduled daily-to-monthly crawls at up to 500,000 URLs on desktop and ten million in the cloud, and Search Console integration that layers real Google performance data into the audit. Canonical diagnosis, robots directives checked across the head, HTTP header and robots.txt for conflicts, an Indexability report with granular indexing rules, and structured-data and hreflang reports push it past the middle of the scale, with audit comparisons and a 'Response vs Render' view edging toward genuinely diagnostic territory. We found no public information on crawl-budget analysis or on tying regressions between crawls to the deploy that caused them. 1 2 3 4 6 7 8 10

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Keyword research & content guidance

How this is scored

Keyword discovery, intent classification, SERP feature analysis and on-page guidance — judged on the depth of the German-language data as much as the English.

0 — A keyword list with volumes from one source and no intent or difficulty signal.

3 — Volume and difficulty for major markets, with thin or stale German data and no SERP feature detail.

5 — Keyword research with volume, difficulty and intent across German and other EU markets, SERP feature presence, and basic on-page recommendations.

8 — Topic clustering, competitor gap analysis, SERP composition tracked over time, content briefs with entity coverage, and cannibalisation detection.

10 — Research and guidance close the loop: opportunity sized against realistic traffic, content scored against what currently ranks rather than against a keyword density heuristic, and recommendations that reference the specific pages in the customer's own site.

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The Content Strategist

Everything keyword-shaped here is the customer's own Search Console data, sliced by device, brand versus non-brand and HTML template — genuinely useful for seeing which templates own which terms, with a clicks-and-CTR-by-position chart for the top 10 rankings — but it is analysis of what you already rank for, not research. We found no public information on keyword discovery, volumes, difficulty or intent classification, SERP feature data, German-language coverage, or any topic clustering, content briefs or cannibalisation detection. 5 6

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Rank tracking & index quality

How this is scored

The proprietary data: ranking accuracy and frequency, backlink index size and freshness. Scored on what the vendor documents about their own data, because nothing here can be verified from outside.

0 — Rankings and backlinks with no stated update frequency, no country or device granularity, and no documentation of how either is collected.

3 — Weekly rankings for one country and device, a backlink index with no stated refresh cadence or size.

5 — Daily rankings with country, language and device selection, local results, and a backlink index with a documented crawl frequency.

8 — Rankings at stated frequency across many locations including city-level, SERP feature attribution, backlink index size and refresh published, lost-and-found link detection, and historical data retained for the life of the account.

10 — The vendor is accountable for their own data: methodology documented, index size and freshness published and updated, historical rankings retained and exportable in full, and discrepancies against Search Console explained rather than hidden.

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The Content Strategist

Rankings appear only as Search Console-derived views with desktop, mobile and tablet splits, and we found no public information on any proprietary rank tracking, backlink index, update frequency or data collection methodology. What the vendor does document about its own data is crawl-based index quality in real depth — indexable versus non-indexable categorisation, canonical diagnosis down to duplicate declarations and canonicals pointing at noindexed URLs, and every robots.txt-affected URL with the triggering rule. 5 6 7 8

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Reporting, integrations & API

How this is scored

Getting the data out and in front of someone: dashboards, white-label reporting for agencies, Search Console and analytics integration, and an API a team can build on.

0 — On-screen views only; export is a manual CSV and there is no API.

3 — Scheduled PDF reports and CSV export, one analytics integration, no API worth building against.

5 — Customisable dashboards, scheduled reports, Search Console and analytics integration, and a documented API with stated limits.

8 — White-label reporting with client access, data-warehouse or BigQuery export, multi-site and multi-client management, and an API with credit costs published per endpoint.

10 — The tool is a data source rather than a destination: full historical export in open formats, a versioned API with a deprecation policy, integrations the vendor maintains, and reporting an agency can hand a client unedited.

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The Content Strategist

The reporting chain is strong for agencies: customised PDF reports, a live Data Studio connector that refreshes dashboards on every crawl, client dashboards viewable without a Sitebulb login, multi-client portfolio templates with deltas since the previous audit, and automated S3 exports. What holds it back is the programmatic side — the MCP that pulls crawl data into Claude and ChatGPT is evidenced, but we found no public information on a documented API with stated limits or per-endpoint costs, and the S3 export sits behind a contact-sales add-on on certain Cloud plans. 1 2 9 10 12

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Data portability & exit

How this is scored

Whether the ranking and crawl history — the only thing a multi-year subscription actually accumulates — remains the customer's when they leave.

0 — No bulk export; history is visible in the interface and nowhere else, and ends with the subscription.

3 — CSV export of current views only, with historical data capped or unavailable in bulk.

5 — Bulk export of rankings, keywords and crawl results including history, via interface or API.

8 — Complete historical export in open formats without credit metering that prices it out of reach, plus a documented retention period after cancellation.

10 — Exit is designed for: the full account exportable including every historical data point, API access sufficient to mirror the data continuously, and a stated grace period during which the archive remains retrievable.

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The Content Strategist

Exit is unusually well served here: bulk export of the full historical audit data across all 271 metrics as CSV and XLSX, exports auto-saved to a folder or shared drive on every scheduled crawl, S3 exports that go beyond the one-million-row standard limit, and a share file containing the entire audit that any other Sitebulb user can import, plus project transfer between machines. The gaps are that the S3 route is a priced add-on gated to certain Cloud plans, and we found no public information on a retention period after cancellation or on API access sufficient to mirror the archive continuously. 10 12 11

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European sovereignty

How this is scored

Where the account and crawl data live and who the contracting entity is. Independently sourced by the sovereignty pipeline; weighted lower here than in categories holding personal data, because an SEO tool mostly holds the customer's own strategy rather than their customers' identities.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and site or user data of unclear scope leaving the EU.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain are non-EU without an explained safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessor list published, and any analytics or Search Console data handling described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that covers the crawl and analytics data the tool ingests.

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The Content Strategist

The contracting entity is published and transparent — Sitebulb Limited of Biddenden, Kent, company number 12125600 — but the United Kingdom sits outside the EU, and the tool's integrations run through Google Search Console and Google Analytics. We found no public information on where account or crawl data is hosted, on any subprocessor list, or on safeguards for that Google chain, which lands this near the bottom of the scale with only the published legal identity as a saving grace. 1 3 6

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Pricing transparency

How this is scored

The category where the headline price is least often the invoice. Whether a buyer can compute the real annual cost including keyword limits, crawl credits, API units, extra users and client seats — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A monthly headline exists, but keyword limits, crawl credits or the cost of an additional user are unstated — the invoice is unknowable.

5 — Tier prices public with the main limits given, but at least one commonly needed piece (extra seats, API credits, historical data) is unpriced or metered opaquely.

8 — Every tier priced publicly with keyword, crawl and API limits, overage rates, per-seat costs, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given keyword count, crawl volume, API usage and team size, with overage and every credit cost published.

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The Content Strategist

The desktop plans are close to fully computable: Lite at $18 /month for one user and 10,000 URLs per audit, Pro at 500,000 URLs per audit, an additional user at $11 per month, a stated 15% yearly discount and published payment terms including purchase order on yearly plans. Cloud pricing starts at £95/month and reaches 'in excess of £20k/year' for big teams, with the tiers between those points not itemised on the public pages, and the S3 export feature priced only via sales contact; we found no public information on VAT treatment or overage rates. 2 12

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European sovereignty — proven facts

0 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency Not determined — uncited Report an error
Subprocessors Not determined ⚠ unverified — uncited Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (12)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage sitebulb.com Checked 5 Oct 2026 +1 earlier capture: 2 Sep 2026 Details →
  2. 2 Pricing sitebulb.com Checked 5 Oct 2026 +2 earlier captures: 11 Sep 2026, 2 Sep 2026 Details →
  3. 3 Crawling & technical audit — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  4. 4 Crawling & technical audit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  5. 5 Keyword research & content guidance — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  6. 6 Keyword research & content guidance — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  7. 7 Rank tracking & index quality — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  8. 8 Rank tracking & index quality — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  9. 9 Reporting, integrations & API — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  10. 10 Reporting, integrations & API — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  11. 11 Data portability & exit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 +1 earlier capture: 1 Oct 2026 Details →
  12. 12 Data portability & exit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →